Not sure which one you need? Most clients start with a 30-minute strategy call. We show you the data first.
Built for home service companies
Kova Team is a home services SEO company and marketing agency for established home service companies: fence, window, roofing, remodeling, restoration and other trades that want more calls, more booked jobs and a clear view of which marketing produced each one. We do three things and plan them together: home service SEO that gets you found on Google Search, Google Maps and AI assistants; Meta ads on Facebook and Instagram connected to your CRM; and websites built to turn visitors into calls and form leads. We are based in Sacramento, serving home service companies across California and beyond.
Most owners who call us have paid an agency before and got a monthly report about impressions. We report on calls, leads and booked jobs instead, and we would rather show you numbers than promises. If you want a plain read on where leads are leaking, book a free strategy call.
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Our home service clients are usually doing $3 million or more a year, run crews in several cities, and want steady lead flow they can plan around. Some have one office. Some have three or more, each with its own Google Business Profile and its own market. They care about the phone ringing with the right jobs in the right areas, and they want one team handling search, ads and the website instead of separate vendors.
Who we work with
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Search engine optimization is one of the most predictable drivers of long-term growth for home service businesses. Higher visibility in local search across neighborhood and city-specific keywords tends to mean more calls and more qualified leads, and because you are not paying for each click, SEO can lower your cost to win a customer over time. High organic rankings combined with strong reviews also build trust: people assume the companies at the top of local search results are the established ones. A strong local SEO strategy is how you earn a lasting spot in the local pack instead of renting attention month to month.
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Home service demand is local and often urgent. A homeowner with a broken fence, a leaking window or storm damage searches, compares two or three companies and calls. If your company is not in the map pack, your site is slow on a phone, or your form asks for too much, that job goes to someone else. Channels usually fail because they are disconnected, not because the channel is bad. We plan SEO, ads and the website together so each one feeds the next, and so you can see which calls and jobs came from where.
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Home service SEO is local SEO built for home service businesses that travel to the customer. When a pipe bursts, an AC unit fails, a fence blows down or a window cracks, most homeowners turn to search engines right away, and they have an urgent need. SEO for home services puts your company in front of that active intent. The goal is calls and form leads from the cities you actually serve, and unlike paid clicks, a strong SEO foundation keeps driving inbound leads without a fee for every visit.
We map how potential customers search for each service you sell, in each city in your service area: urgent searches, replacement and installation searches, and the questions people ask before they hire.
That keyword research decides which pages get built first and which cities get their own location-specific landing pages.
For most home service companies, the Google Business Profile is the biggest single source of calls.
We optimize each profile so categories, services, service areas, photos and hours are complete and accurate, define each service area clearly, keep your business details 100% accurate and consistent across local citations and directories, and set up multi-location profiles the way Google's rules for service-area businesses require. Google ranks local results on relevance, distance and prominence, and no one can pay for a better map position. Online reviews also shape local search visibility, so we help you make asking every customer for a review part of the job, and responding to reviews, good and bad, shows Google and future customers that you are paying attention.
Service pages should each target a specific service and the keywords people use for it, so each service you sell gets its own page, and each priority city gets a page with real local substance: jobs you have completed there, what customers in that market ask, and seasonal demand for your trade. Pages that only swap the city name do not help readers and can hurt your site.
Regular SEO audits catch the technical issues that quietly hold rankings back.
We fix crawling and indexing problems, clean up site architecture and internal links, add structured data and schema markup so search engines understand your services and locations, and make pages load fast on a phone, where most home service searches happen. Google favors websites with clean architecture, and faster pages improve both user experience and search rankings.
We publish helpful content that answers common homeowner questions, from repair-or-replace decisions to what a job usually involves, which brings in potential customers early and builds trust.
Blog content captures customers throughout their journey, from first research to ready to book, and well-optimized content increases organic traffic while positioning your company as an authority in your trade. We also earn links from relevant local sources such as suppliers, associations and community organizations, because local links signal authority and relevance to Google. Backlinks remain a key ranking factor and ongoing link acquisition sustains SEO success, but we avoid low-quality link schemes, which can hurt more than help. Building localized content for each city adds value for the people there and improves rankings.
Homeowners now ask AI assistants which local company to call.
Showing up there comes from the same work as strong SEO: clear service pages, direct answers, accurate business details and real proof. Fantastic Fence received 14 form leads from ChatGPT, Perplexity and Gemini between January and July 2026.
Full detail on our SEO services page.
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Meta ads on Facebook and Instagram can bring in leads from the first day a campaign runs, which helps when you want to fill the schedule faster while SEO builds. We build the whole funnel: the ad, the landing page, the lead form, the follow-up and the CRM connection, so you see cost per lead and how far each lead goes, from inquiry to estimate to booked job. See our Meta ads page.
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We design and build home service websites, redesign weak ones, and run conversion rate optimization on the pages that bring in work. That means a tap-to-call number on every mobile page, short forms, clear service and city pages, real project photos and reviews where they help a decision, and fast load times. See our web design services.
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These are specific clients' results over specific periods, not guarantees.
Read the full stories on our case studies page.
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We track organic search visibility, keyword rankings, map pack positions, website traffic, and calls and form submissions by source, by office and by city in Google Analytics and call tracking, plus lead quality, estimates booked and booked jobs where your CRM supports it. You see cost per lead by channel and which pages and campaigns turn into work. If a number does not help you make a decision, it does not belong in the report.
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SEO is an ongoing process requiring regular updates and assessments, not a one-time project: rankings, competitors and Google itself keep changing. It usually shows early movement in 30 to 60 days, with bigger gains over three to six months, faster in less competitive markets. Meta ads can bring in leads from the first day a campaign runs. Every client request is acknowledged the same day, usually within hours.
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Many home service businesses grow by opening a second or third branch. Each location needs its own Google Business Profile, its own city pages and its own call tracking, or the locations end up competing with each other in search. We structure the website so each branch has a clear home, link every page to the right profile, and report calls by location. Fantastic Fence is a good example: between December 2025 and July 2026, calls to its Rocklin location went from 61 to 92 a month and its Sacramento location from 22 to 54, tracked separately the whole time.
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Kova Team is a BBB Accredited Business with an A+ rating and a Semrush Agency Partner. See also our contractor marketing, roofing SEO and restoration marketing pages.
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SEO starts at $8,000 a month. Meta ads start at $10,000 a month, including management and ad spend. Websites are one-time projects from $3,000 for smaller sites, with growth websites typically $8,000 to $12,000 and up. Full detail is on our pricing page.
FAQ
SEO with Kova Team starts at $8,000 a month. The price depends on how many offices and cities you want to rank in and how competitive your trade is there. We set the exact scope on a free strategy call; see our pricing page.
Early movement usually shows in 30 to 60 days, bigger gains over three to six months, and faster in less competitive markets.
Through a complete, accurate Google Business Profile for each location, consistent business details across the web, strong service and city pages on your website, and a steady flow of genuine reviews from real customers.
Yes. AI assistants lean on the same signals as search: clear pages, accurate business details and real proof. Our clients already get leads from ChatGPT, Perplexity and Gemini.
Contractors and home service companies are most of our clients, but other established businesses are welcome, for example Towerpoint Wealth.
In 30 to 45 minutes we review your website, rankings, Google Business Profiles, ads and tracking, and tell you plainly where leads are leaking, whether or not you hire us. Book your free strategy call or call our Sacramento office at (916) 436-3286.
