SEO case study
From Invisible to Page 1 Across 2,691 Keywords – Cobex Construction Group
Client overview
From no rankings to market leader
Cobex Construction Group came to Kova Team with almost no visibility across their target markets. Within less than a year, we turned their SEO into a scalable growth system, increasing monthly clicks from 570 to over 7,000 while expanding their keyword footprint from 518 to over 41,000.
At the same time, impressions grew from under 100K to over 2.8 million, and rankings moved from page 5 to page 1 across thousands of keywords. Today, Cobex ranks in the top 3 for hundreds of high-intent searches across multiple cities and consistently shows up in both Google and AI-driven search results.
Google Search Console data.
Traced from the client’s Search Console chart, about ±5 clicks a day. Hover or drag across the line to read any day.
Last 16 months
30 days compared to the previous year
Starting point.
Only 37 keywords were on page 1, and just 3 were in the top 3. Cobex was not showing up for high-intent searches like “roof contractor near me” or “roof replacement”, so competitors captured most of the potential leads.
There was no location-based SEO structure, weak authority, and zero presence in AI-driven search results. Nothing was in place to scale traffic or generate consistent inbound opportunities.
- Traffic
- 570 / month
- Impressions
- 99.9K / month
- Rankings
- Page 5 average
- Main issue
- No visibility or structure
The results.
| Metric | Before | After | Change |
|---|---|---|---|
| Organic clicks (30 days) | 570 | 7.07K | +1,140% |
| Search impressions (30 days) | 99.9K | 2.81M | |
| Average position | 45.1 | 6 | 39 places higher |
| Keywords on page 1 | 37 | 2,691 | +2,654 keywords |
| AI Overview placements | 3 | 2,831 | |
| Est. traffic value / month (third-party estimate) | $4.1K | $814.8K |
First three rows: Google Search Console, cobexcg.com, Mar 1–30, 2025 vs Mar 10–Apr 8, 2026 (screenshots above). Keywords, AI Overviews and traffic value: reported by Kova; traffic value is a third-party tool estimate, not revenue.
Before After · bars drawn to scale
Additional wins
- 99.9K → 2.81M impressions
- 518 → 41,829 ranking keywords
- 58 → 847 AI mentions
- Top 3 for hundreds of high-intent searches
The challenge.
Cobex needed to compete in multiple cities, rank for high-intent roofing keywords, and generate consistent leads without relying on ads. The job was to turn a low-visibility website into a dominant presence across search, maps, and AI platforms.
- No page 1 rankings
- No local SEO structure
- Invisible in key cities
- Limited keyword reach
- Low authority
- No AI visibility
Our strategic approach.
We don’t guess, we reverse engineer. Every campaign is built around how people actually search, how Google actually ranks, and how we can systematically take over that space. Instead of chasing trends or vanity metrics, we focused on three core drivers that consistently produce results: authority, content, and location-based visibility.
- 01
SEO foundation & site structure
SEO is not just about optimization, it’s about building a system Google can trust and scale. Before anything grows, the foundation has to be right.
- Websites structured for both users and search engines
- Google can crawl, understand, and trust every page
- Internal linking supports authority flow across the site
- Site architecture allows for long-term expansion
- 02
Search-driven content strategy
We create content based on how people search and what Google is rewarding. Every page exists to match a specific search intent.
- High-intent keywords drive the strategy, not guesswork
- Pages built around real searches like “service + city” and “near me”
- Content designed to capture buyers, not just traffic
- Coverage expands across all relevant variations of a service
- 03
Authority & trust building
Ranking is not just about relevance, it’s about trust. Google prioritizes businesses it believes are credible, established, and authoritative.
- Authority built through high-quality backlinks
- Trust signals consistent across the web
- Quality always outweighs quantity
- Authority compounds over time and drives long-term rankings
How we execute.
Our execution is not random. It follows a proven sequence that compounds over time.
- Months 1–2
Foundation, structure & launch
- Full SEO audit: technical, content, authority, structure
- Keyword research focused on high-intent and local searches
- Competitor analysis and gap identification
- Baseline reporting: rankings, traffic, visibility
- Google Business Profile and local tracking (heatmaps, rankings)
- Core pages optimized: homepage, service pages, metadata
- City pages built for primary service areas
- Blog content launched, monthly backlink acquisition begins
- Months 3–4
Expansion & coverage
- Expand into additional cities and service areas
- Secondary service pages and keyword variations
- Consistent blog content targeting broader keywords
- Stronger internal linking across all pages
- Monthly backlink acquisition continues
- Refine pages based on early ranking data
- NAP and local citation clean-up
- Months 5–6
Ranking growth & momentum
- Push top-performing pages higher
- Expand content around winning keywords
- Strengthen service + city page combinations
- Backlinks to deeper internal pages
- Optimize underperforming pages
- More visibility in organic and local results
- Months 7–8
Scaling & authority growth
- Double down on the highest-performing keywords and pages
- Expand into new cities and keyword clusters
- Strengthen topical authority across the site
- Optimize for AI Overviews and structured search
- Refine pages based on performance data
- Months 9–10
Market expansion
- Target more competitive, high-value keywords
- Expand into surrounding and secondary markets
- Reinforce top-ranking pages with additional content
- Identify and fix ranking plateaus
- Expand topical coverage across services
- Months 11–12
Domination & optimization
- Analyze full campaign performance
- Reinforce top pages, prune or improve underperformers
- Optimize conversion paths: calls, forms, UX
- Roadmap for year two against DA 30–50 competitors
What makes this work.
We don’t run SEO campaigns. We build systems that scale visibility, authority, and revenue.
- 01
We reverse engineer search
We don’t guess what to target. We build around what people are already searching.
- 02
We build for how Google actually works
Not theory, not trends. Real ranking factors: authority, content, and structure.
- 03
We focus on intent, not just traffic
Traffic means nothing without intent. We prioritize searches that lead to real business.
- 04
We think in systems, not tactics
One page doesn’t win. One backlink doesn’t win. Systems win.
- 05
We let data drive decisions
Everything we do is measured, tracked, and optimized based on performance.
Want results like this?
Let’s discuss how we can create a custom strategy to drive measurable growth for your business. We’ll show you exactly where you stand first.
- A free visibility audit across Google, Maps, and AI
- A custom city and keyword plan
- A competitor and opportunity review
- Clear next steps, no pressure