Not sure which one you need? Most clients start with a 30-minute strategy call. We show you the data first.
Meta ads connected to your CRM
Kova Team is a Meta ads agency for established contractors and home service companies. As a Facebook ads agency, we plan, build and manage Facebook advertising campaigns and Instagram ads, together with the landing pages, lead forms, follow-up and CRM connection behind them, so you can see what every lead cost and how far it went toward signed work. We are based in Sacramento, serving clients across California and beyond.
qualified lead rate in about two months, Meta ads
If a past Facebook advertising agency handed you impressions and no jobs, start with a free strategy call. We will tell you plainly whether Meta ads fit your business and what it would take.
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Our Meta advertising clients are roofers, kitchen and bath remodelers, ADU and home builders, restoration companies, fence and window companies and general contractors, typically doing $3 million or more a year. Meta ads fit best when you sell higher-value projects, have a team that can follow up quickly, and want to create demand before buyers start searching. Other established businesses are welcome too.
How it works · Meta ads
Spend · reach · clicks
Leads · cost per lead
Answered · qualified
Jobs · revenue
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Many marketing agencies launch campaigns, boost a few posts and send a report of reach and clicks. That is the easy part. A Facebook ads agency worth hiring owns the full path from the ad to a signed job:
This page covers how we run Meta campaigns. For how paid ads fit with search and websites, see our paid advertising page.
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Facebook and Instagram run on the same Meta ad platform, so we manage them as one campaign with placements on each, not two separate projects. Facebook feed ads tend to reach homeowners who read longer copy and compare options. Instagram ads, Reels and Stories reward short, visual creative such as a 15-second before-and-after. The ad account, audiences, pixel and reporting are shared, and Meta's delivery system moves budget toward the placements producing results. You get one strategy, one budget and one report.
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A strong offer with average creative beats great creative with a weak offer.
We work out what will make a homeowner act now, such as a free design consultation, an estimate, a feasibility review or a seasonal inspection, and match it to the jobs you most want.
Real project photos and video outperform stock images for contractors.
We build image, carousel and video ads around your work, your crew and your results, sized for feed, Stories and Reels, and A/B test several angles at once; A/B testing optimizes ad performance by refining targeting and creative. Fresh creative on a regular schedule prevents ad fatigue when the same people see the same ad too often.
Advanced targeting lets Facebook advertising reach specific demographics and interests, but for a contractor it starts with geography and job value: no point paying to reach people outside your service area.
From there we use custom audiences built from your customer data, lookalike audiences of your best past clients, and retargeting for people who visited your site or started a form. Targeting matters, but less than most agencies claim. A sharp audience pointed at a weak offer still produces nothing.
Meta's instant forms are fast and produce volume; landing pages usually produce fewer, better-qualified leads.
We choose by goal and often test both, with qualifying questions so your team is not calling people who were never going to buy. Landing pages come from our web design team and are built to convert.
Every lead syncs into your CRM and moves through your real stages: new, contacted, qualified, consultation, first paid step, signed.
Tracking changes from platforms like iOS require agencies to adapt their strategies, so we pair the Meta pixel with server-side conversion tracking and send those CRM outcomes back to Meta, so the campaign learns to find people who become customers, not just people who fill out forms.
We optimize campaigns with data-driven decisions: we test creative, audiences and offers continuously and move budget toward what produces qualified leads and signed work.
Return on ad spend is critical for judging Facebook advertising efforts, and cost per lead matters, but cost per qualified lead and cost per signed job matter more. We often run multiple campaigns at once, for example a lead generation campaign for new prospects and a retargeting campaign for people who already visited.
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Without the CRM loop, an agency can tell you a lead was cheap but not whether it was good. With it, we can see that one audience produces plenty of form fills but few consultations while another produces fewer leads that close at a higher rate, and shift budget accordingly. Your reporting shows:
Ongoing optimization and reporting focus on business outcomes rather than vanity metrics. If a number does not help you make a decision, it does not belong in the report.
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Your Facebook advertising budget has to match your market and goals. A larger metro or an aggressive growth target needs more ad spend; a single-city remodeler can start smaller. We set budgets by the cost per qualified lead your jobs can support, not by a round number. Each week we review campaign performance by audience, ad and offer, shift spend toward what produces consultations, and pause what does not. You see the same numbers we do.
Facebook ad campaigns for contractors also have rhythms. Leads often slow around holidays and pick up when homeowners plan spring and summer projects, so we plan offers and budgets around your busy and slow seasons instead of running the same campaign all year.
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Modern Buildings, a Seattle ADU builder, received 561 leads from Meta ads between May and October 2026 at about $70 per lead. Because every lead flowed into the CRM, the owner could see that 291 were qualified (52%), 60 reached a consultation and 12 bought a feasibility study, the first paid step. That visibility is what let the company judge Meta ads on paid work, not form volume.
These are that client's results over those periods, not a promise of yours. Your offer, market and follow-up decide what is possible. See more on our case studies page.
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Your Meta Business Manager, ad account, pages, pixel, audiences, creative, landing pages and CRM data stay in your name. If we ever part ways, you keep every asset and all the data behind it.
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Choosing the right Facebook ads agency depends on industry experience and proven results. Look for case studies and client testimonials from businesses like yours, a team with diverse expertise across strategy, creative and tracking, and clear communication and accountability. Then ask:
Kova Team is a BBB Accredited Business with an A+ rating.
FAQ
Meta ads with Kova Team start at $10,000 a month, including both our management and your ad spend. Larger markets and faster growth need more spend. It is built for established companies doing about $3 million a year or more. See our pricing page.
Meta ads can bring in leads from the first day a campaign runs. Lead quality and cost per lead usually improve over the following weeks as testing and CRM data come in.
Yes, when the offer, creative, targeting and follow-up are right. Modern Buildings received 561 Meta ad leads at about $70 each between May and October 2026, with every stage tracked.
Yes. It is part of every engagement, because it is how we judge campaigns on qualified leads and signed work.
You do, always. If we part ways, you keep the account, creative, audiences and data.
In 30 to 45 minutes we review your website, ads, tracking and follow-up, and tell you plainly where leads are leaking, whether or not you hire us. We would rather show you numbers than promises. Learn more about our Sacramento office, then book your free strategy call or call us at (916) 436-3286.
