Not sure which one you need? Most clients start with a 30-minute strategy call. We show you the data first.
Search everywhere optimization
Kova Team's SEO services, also called search engine optimization services, are built for established contractors and home service companies that want more phone calls, form submissions and booked jobs from Google search, Google Maps and AI assistants. We are an SEO company based in Sacramento, serving clients across California and beyond. Our SEO team plans the work, builds it, and reports on the qualified leads it produces, not on impressions or organic traffic alone.
organic clicks in 30 days, a year apart
Rankings are a means. Leads are the point. If an agency has burned you before, start with a free strategy call. We will tell you plainly where you are losing business, whether or not you hire us.
01 / 12
Most of our clients are roofers, kitchen and bath remodelers, restoration companies, fence and window companies, home builders, general contractors and construction firms. They usually share three things: they already do real revenue (typically $3 million or more a year), they depend on a steady flow of calls from people ready to hire, and they have paid for marketing before without seeing which jobs it produced.
Other established businesses are welcome too; Towerpoint Wealth, a Sacramento wealth management firm, has been an SEO client since January 2025.
02 / 12
Search engine optimization is the ongoing work of helping search engines like Google understand your website and helping the right people find it in the search results and choose you. Google weighs hundreds of ranking factors, but the business question is simple. SEO targets people actively searching for the services you sell, and for a contractor it comes down to this: when someone searches for your service in your area, do you show up, and does what they see make them call?
That visibility now lives in three places.
The regular search results, the Google Maps pack that sits above them for local searches, and the answers AI assistants such as ChatGPT, Gemini and Perplexity give when someone asks who to hire. All three run on the same foundation: a technically sound site, pages that clearly answer what buyers search for, an accurate Google Business Profile and a business that looks established and trusted online. Fix the foundation once and all three improve together. Ranking near the top also builds credibility, because buyers see those businesses as established.
SEO is a program, not a project.
One-time fixes clear the road. Ongoing work keeps you ahead as competitors move and Google changes. It involves ongoing optimization and adjustments based on performance metrics. Traditional SEO chased keyword rankings; modern SEO has to earn visibility in search results, Maps and AI answers at once, and prove it with leads.
03 / 12
There is no fixed checklist we run on every client, because every business has unique SEO challenges that need a tailored SEO strategy aligned with its goals. One contractor needs technical repair before anything else matters. Another ranks fine but loses every lead at a weak landing page. We build the plan from what the diagnosis shows. Here is what the full service can include.
We diagnose before we sell.
We review your website, rankings, Google Business Profile, tracking and the competitors ahead of you, then show you where leads are leaking and what each fix would take. Sometimes the finding is a broken form or a profile that is not set up to rank, and when the smaller fix is the right one, we say so. Read more on our SEO audit services page.
Technical SEO makes sure Google can crawl, render and index the pages that matter.
We fix crawl errors and site speed issues, make sure crawl budget goes to pages that matter, broken internal links, redirect chains (using 301 redirects to send visitors and Google from old URLs to the right new ones), duplicate pages and canonical problems, and we improve page speed and mobile performance against Google's Core Web Vitals. Clean technical work removes obstacles; it does not produce leads on its own, which is why it sits inside the larger plan. Details are on our technical SEO services page.
Keyword research is essential, and tied to search intent it decides what everything else aims at.
The wrong keywords bring irrelevant traffic that never calls. The goal is not the biggest search volume; it is the words a ready buyer types, so the person landing on your page wants what you sell. From there, on-page SEO means service pages for each job you want more of, a clear site structure, title tags and meta descriptions that earn the click in search engine results pages, and content that answers a homeowner's real questions. Good on-page work also improves user experience: faster pages and easier navigation. White-hat methods only, because ethical practices protect your site from search engine penalties and shortcuts work until an update erases them.
For most contractors, local SEO is where the fastest wins are, and a well-optimized Google Business Profile is what makes it work.
Google ranks local results on relevance, distance and prominence, and your Google Business Profile is the main lever for two of them. Local SEO targets customers in specific geographic areas, while national SEO chases broad rankings across the country; most contractors need local. We set up categories, services and service areas correctly, keep local listings and structured data consistent across the web, help you earn genuine reviews, and build city pages for the markets you want more work in. The full approach is on our local SEO services page.
More buyers now ask an assistant for a recommendation before they open Google.
AI features draw on the same indexed, trusted content as regular search, so AI visibility comes from strong technical SEO, original content, clear information about who you are and what you do, and measurement. Our AI SEO services page covers GEO, AEO and how we track AI leads.
Off-page SEO builds authority through backlinks and brand mentions from places that matter in your market.
Our link building focuses on earned relevance: local partners, industry associations, suppliers and press that actually serve your market. We do not sell link counts, because they say little about whether your phone rings.
Visibility only matters if it converts; this is lead generation SEO, built to turn traffic into inquiries and appointments.
We track calls and form submissions, use Google Search Console as the record of search performance and Google Analytics for what visitors do next, and where your CRM allows it, follow each lead through its stages so you can see which pages and searches produced real work. When the website is the leak, our web design team fixes it inside the same plan.
04 / 12
Every SEO campaign follows the same order, but the SEO strategy inside it is custom to your market, services and starting point.
05 / 12
Every number below belongs to a real client, with its period. These are those clients' results, not a promise of yours.
More detail is on our case studies page.
06 / 12
07 / 12
If a number does not help you make a decision, it does not belong in the report. Yours leads with:
08 / 12
Your website, Google Business Profile, Search Console, analytics, content and CRM data stay in your name. If we ever part ways, you keep every asset and all the data behind it.
09 / 12
SEO usually shows early movement in 30 to 60 days and bigger gains over three to six months. Less competitive markets can move faster, as the Federal Way example shows, and crowded metros take longer. We will not promise a specific position by a specific date. We will show you movement as it happens and tie it to leads.
10 / 12
Case studies and client testimonials matter, so do transparent pricing and contract terms, regular performance reports, and meeting the people who will do the work to judge how they communicate. Run this checklist on any SEO agency or SEO company you talk to, including us:
Be wary of anyone promising a number one position; nobody can buy or promise that. For trust signals, Kova Team is a BBB Accredited Business with an A+ rating and a Semrush Agency Partner.
11 / 12
Our SEO services start at $8,000 a month. The price depends on how many locations and service areas you want to rank in, how competitive your market is, and how much work your site and tracking need. We build for established companies, generally doing about $3 million a year or more, and we scope the exact plan on a free call. See our pricing page for what is included.
Google search, the map pack and AI answers are separate surfaces. Switch them on and off to see what each one is worth.
The goal: your brand in every answer
SEO case studyFrom invisible to page 1 across 2,691 keywords570 → 7.07KOrganic clicks (30 days)99.9K → 2.81MSearch impressions (30 days)45.1 → 6Average positionRead the case study 
SEO case study2x traffic growth and 5x keyword expansion1,517 → 3,458Organic clicks / month77 → 1,056Keywords on page 10 → 155AI Overview placementsRead the case study FAQ
SEO with Kova Team starts at $8,000 a month, built for established companies doing roughly $3 million a year or more. Scope depends on your locations, market and site. Full detail is on our pricing page.
We diagnose before we sell, report on calls, forms and booked jobs instead of impressions, and show real client numbers with dates. If the problem is something smaller than an SEO program, we will tell you.
Early movement often shows in 30 to 60 days, with bigger gains over three to six months, faster in less competitive markets. Fantastic Fence's organic leads grew from 129 a month to 217 between December 2025 and July 2026.
Yes. AI assistants lean on the same indexed, trusted content as Google search, so foundational SEO is what gets you recommended. Fantastic Fence received 14 form leads from ChatGPT, Perplexity and Gemini from January to July 2026.
You do, always. The website, Google Business Profile, Search Console, analytics, content and CRM data are yours, and you keep all of it if we part ways.
Contractors and home service companies are most of our clients, but other established businesses are welcome, such as Towerpoint Wealth. Book a strategy call and we will tell you honestly whether we are a fit.
On a free 30 to 45 minute strategy call we review your website, rankings, Google Business Profile, ads and tracking, and show you where leads are leaking, whether or not you hire us. We would rather show you numbers than promises. Looking for help close to home? See our Sacramento SEO company page. Otherwise, book your free strategy call or call our Sacramento office at (916) 436-3286.
