Not sure which one you need? Most clients start with a 30-minute strategy call. We show you the data first.
Search everywhere optimization
Kova Team's SEO audit services show established contractors and home service companies exactly what is stopping their website from producing more calls and form submissions from Google search, Google Maps and AI assistants, and what to fix first. We are based in Sacramento, serving clients across California and beyond. An SEO audit identifies the issues affecting your organic search performance across technical, on-page and off-page factors. An audit from us is not a score out of 100. It is a short, prioritized action plan tied to leads and booked jobs.
keywords on page 1 in six months
As an SEO audit company that also does the work, we know which findings move the phone. If an agency has burned you before and you want someone to tell you plainly where leads are leaking, start with a free strategy call.
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An SEO audit makes sense when you can see effort but not results:
Our clients are mostly roofers, remodelers, restoration companies, fence and window companies, home builders and general contractors doing $3 million or more a year. Other established businesses are welcome.
How it works · SEO audit
SEO audit · yourcompany.com
Where you stand, and what to fix first.
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We start with your real data: Google Search Console clicks, queries and search traffic by page, analytics, and whether calls and form submissions are tracked correctly.
Many audits uncover that leads were never being counted properly, which makes every other decision a guess.
The technical SEO audit checks whether search engines can access, crawl and index your pages, starting with robots.txt and XML sitemaps.
We crawl the site and read Search Console's indexing reports to find pages Google cannot reach or will not index, duplicate content, broken links, broken redirects, canonical problems and site architecture issues. We also review user experience, layout and navigation, and measure Core Web Vitals (the LCP, INP and CLS standards) and page speed with Google PageSpeed Insights and field data. Not every flagged URL is a problem; some are excluded on purpose. We separate real issues from noise. Deeper technical work is covered on our technical SEO services page.
On-page SEO evaluates the content and optimization of individual pages: titles, meta descriptions, headings, internal links and how well each page matches search intent.
We check whether each service you want more of has a page that matches how buyers search for it, whether city pages say anything specific or just swap the town name, and whether the wrong page ranks for your best keywords. The content audit assesses existing content for relevance and gaps. Content ages and needs regular updates, so it finds outdated pages, thin pages, pages competing for the same keyword, and gaps where competitors answer questions you do not. Keyword research then maps each valuable search to the page that should rank for it.
A local SEO audit identifies geographic targeting opportunities in the cities you want to reach.
We review categories, services, service areas, photos, reviews and local citations, and check NAP consistency: whether your name, address and phone match across the web, which is crucial for local visibility. Service-area businesses that show an address where they do not serve customers, or list areas they cannot rank in, lose map calls. Our local SEO services page covers how we fix these.
An AI visibility audit assesses how AI platforms interpret your content.
We test the questions your customers actually ask in ChatGPT, Gemini and Perplexity and record whether you appear and how you are described. AI search engines favor clear, well-structured content and clear metadata, and may skip pages that are poorly structured or slow. AI answers move, so we label this as a point-in-time sample. It matters because AI search already produces leads: Fantastic Fence received 14 form leads from ChatGPT, Perplexity and Gemini from January to July 2026. See our AI SEO services for the ongoing work.
Off-page factors are how established your business appears beyond its own site: relevant mentions, listings and links in your market.
Your link profile affects overall performance, so the backlink audit reviews link quality, flags toxic links from past campaigns that may need cleanup or disavowal, and looks at competitor link gaps: places competitors earn mentions you could earn too. We do not sell link counts, and we will not pad the report with them.
Traffic that never calls is the most expensive kind.
We test forms, click-to-call buttons and landing pages on phones and desktop and look at what a visitor sees before they decide to contact you. Clear, useful copy on service and landing pages often matters as much as any technical fix. Sometimes the biggest finding is a broken form, and fixing it beats any ranking work.
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A free SEO audit from an automated tool is a starting signal and a poor diagnosis. A tool crawls your site, flags symptoms and produces a score. It cannot tell you whether an issue is intentional, whether it matters, or whether it has anything to do with your leads. A professional SEO audit reads the evidence instead of counting it: we decide whether each issue is real, rank it by its likely effect on calls and leads, and set the rest aside.
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For example: "Your main kitchen remodel page is not indexed because of a wrong canonical tag. It targets the searches most likely to book jobs. Fix the canonical, request indexing, and we confirm it is indexed and track the leads it brings." That is the format for every material finding, with nothing to decode.
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We rank each finding by how much it is likely to affect calls and form submissions, how much effort it takes, and what depends on it. Tracking and indexing problems on your highest-value pages come first, because nothing else can be measured or found until they are fixed. Cosmetic warnings come last or not at all. The result of a comprehensive audit is a prioritized action plan and an SEO strategy you can follow, not a pile of technical issues. When the smaller fix is the right one, we say so, even if it means less work for us.
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A report sitting in an inbox changes nothing. The value comes from fixing what it finds and checking that the fixes worked. You can take the plan to your own team or developer, or have us carry it out as part of our SEO services. Either way, you keep the findings.
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Each of these programs started with a diagnosis. These are those clients' results over the stated periods, not a promise of yours.
More on our case studies page.
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SEO case studyFrom invisible to page 1 across 2,691 keywords570 → 7.07KOrganic clicks (30 days)99.9K → 2.81MSearch impressions (30 days)45.1 → 6Average positionRead the case study 
SEO case study2x traffic growth and 5x keyword expansion1,517 → 3,458Organic clicks / month77 → 1,056Keywords on page 10 → 155AI Overview placementsRead the case study FAQ
Audit scope depends on your site size, number of locations and how deep the analysis needs to go, so we scope it on the free strategy call. Ongoing SEO starts at $8,000 a month for established companies doing about $3 million a year or more. See our pricing page.
A technical audit looks at crawling, indexing, speed and site structure. A full SEO audit covers that plus content, Google Business Profile, AI visibility, authority, tracking and the conversion path.
Yes. A second opinion is a common reason clients call us. We report what we find plainly and do not criticize anyone by name.
It can explain concepts and check a page you paste in. It cannot read your Search Console data, crawl your site or test your forms, and it does not know which issues affect your leads.
Yes. If a handful of fixes will do the job, we will tell you, and you keep the plan either way.
In 30 to 45 minutes we review your website, rankings, Google Business Profile, ads and tracking, and tell you plainly where leads are leaking, whether or not you hire us. For local help, see our Sacramento SEO company page. Then book your free strategy call or call our Sacramento office at (916) 436-3286.
