01Local SEO audit, baseline and SEO strategy
We check your website, current local rankings, Google Business Profile setup, citation accuracy, how well your service and city pages match where you work, your conversion paths, and whether calls and forms are tracked at all. Keyword research shows which local searches your potential customers actually use, and how your local rankings compare with the businesses winning the map pack in your local market. The baseline is what lets us prove later that something changed, and it shapes a local SEO strategy with clear goals for each city and service. For a standalone review, see our SEO audit services. Local keywords include city names, neighborhoods and terms like "near me", and keyword research is how we target the local customers who use them.
02Google Business Profile optimization
Your Business Profile is often the first thing a local buyer sees.
We work through primary and secondary categories, the services you list, hours, service-area settings, photos and links back to your site, and we resolve duplicate listings and ownership problems that quietly sink profiles. Google builds your profile from several sources, including your website and third-party data, so everything has to agree. High-quality photos of real projects also tend to increase engagement with local customers. Regular updates to your hours, services, photos and posts keep the profile effective, and adding high-quality images to your profile increases customer engagement.
03Service and city pages that earn their place
Content marketing for local SEO is not blog volume.
Each core service gets a dedicated page written the way customers search for that work. Priority markets get city pages that say something specific: the services available there, local proof, project types common to the area and how scheduling works. Google's spam policies target near-identical pages with only the city name swapped, so we do not build them. Internal links tie services, locations and proof together.
04Local citations and local listings
Local citations are listings of your business name, address, phone and website across directories and data sources.
When they match, they reinforce trust; when they contradict each other, they confuse Google. We correct the listings that matter and clean up old addresses and numbers. Accuracy beats volume: a handful of correct, trusted local listings does more for local visibility than hundreds of sloppy ones. Consistent citations build trust with search engines.
05Local link building
Links and mentions from websites in your market, such as local suppliers, trade associations, sponsorships and community organizations, tell Google you are an established local business and strengthen prominence.
Our local link building aims for relevant, real relationships rather than bulk links that carry risk and do little for local businesses. Backlinks from local websites boost your site's authority in ways national directories cannot.
06Reviews done the right way
Reviews feed prominence and shape how customers judge you before they call.
We help you ask real customers for honest reviews inside Google's rules, which prohibit incentives and selectively asking only happy customers, and we help you reply in a way that is useful to the next reader. Review themes also tell us what your pages should answer. Encouraging reviews builds credibility, responding to them shows customers you value their feedback, and managing reviews well improves the customer experience itself.
07Technical SEO and structured data
On-page SEO includes optimizing meta titles and headings with local keywords for your services and the cities you serve.
Technical SEO keeps the site accessible and the user experience good. We also handle crawling, indexing, mobile usability, page speed and internal linking, because most local searches happen on phones and a slow page leaks calls at the moment someone is ready to hire. We add LocalBusiness structured data that matches what is on the page. It helps Google read your details; it does not override weak content or distance. More on our technical SEO services page.
08AI search visibility
People now ask ChatGPT, Gemini and Perplexity which contractor to call.
Those answers lean on the same signals local SEO builds: clear service and location facts, consistent business information, direct answers to real questions and a healthy site. Fantastic Fence received 14 form leads from ChatGPT, Perplexity and Gemini from January to July 2026. Our AI SEO services page explains the approach.
09Google Analytics, call tracking and reporting tied to leads
We report the whole chain: local search visibility, Search Console clicks, Google Analytics visits, Google Business Profile actions, calls, form submissions, qualified leads, and booked jobs where your CRM allows.
A profile "call" counts taps on the call button, not completed calls or booked work, so we treat it as one signal, not the result. Regular tracking of these local SEO performance metrics is how we judge what is working and what to change.
