Paid Advertising

Our paid media clients are mostly roofers, remodelers, ADU and home builders, restoration companies, fence and window companies and general contractors, typically doing $3 million or more a year. They have a sales process that can handle more leads, they want to grow faster than search alone allows, and they are tired of reports that never connect spend to jobs. Other established businesses are welcome.

Paid ads are not the right first move for everyone. If your follow-up is slow, your website does not convert, or you cannot take on more work, more leads will not help, and we will tell you so.

Paid advertising means buying placement in front of the people you want to reach and measuring what that spend produces. The ad is the small part. The real work is everything the ad points to and everything that happens after someone responds:

Facebook and Instagram reach homeowners before they start searching. Someone scrolling has been meaning to deal with the roof, the kitchen or the backyard for months but has not typed anything into a search bar yet. The right offer in front of the right person at that moment creates a lead you would not have caught for weeks. Precise targeting is what drives high-intent traffic to your website: Meta lets us focus on your service area, the project types you want and the customers who fit, and its lead forms and CRM integrations let outcomes flow back so campaigns learn which leads turn into jobs.

We focus on one platform and build the full funnel well, rather than spreading your budget thin. Paid ads on Meta pair naturally with our SEO services, which capture the people who are already searching. Integrated campaigns, where ads, search and website share one plan and one set of tracking, perform better than channels run by separate vendors.

Impressions, clicks and reach describe activity inside the ad platform. They do not tell you whether a homeowner called, whether that call became an estimate, or whether the estimate became a signed job. A form submission is not a job either; it is a lead that still has to be contacted, qualified and closed.

Many media agencies stop at ad placement: a media buyer sets up campaigns on the ad platforms, watches the dashboards and sends a monthly summary. That leaves the most expensive problems untouched. We treat paid media as performance marketing, where every marketing dollar is judged by the leads and jobs it produces. We use advanced tools for analytics and automated bidding, but people make the calls: which offer to run, which audience deserves more budget, and when a campaign has stopped earning its keep.

That approach is how optimizing ad spend lowers customer acquisition cost over time. It also means measurable growth you can explain to a partner or a bank: this much spend, this many qualified leads, this many signed jobs.

Modern Buildings, a Seattle ADU builder, brought in 561 leads from Meta ads between May and October 2026 at about $70 per lead. Because every lead flowed into the CRM, we could see that 291 were qualified, 60 reached a consultation and 12 bought a feasibility study, the company's first paid step. Over the same period its SEO produced 77 leads that reached the first paid step at about three times the rate of the Meta leads, which is exactly the kind of comparison CRM tracking makes possible.

These are that client's results over that period, not a promise of yours. Your market, offer and follow-up decide what is possible. More on our case studies page.

You get a transparent dashboard of campaign performance, built from platform data and your CRM, plus a monthly review with actionable insights in plain language:

Most marketing agencies will promise growth. Before you hire one, ask:

Your Meta ad account, pages, pixel, creative, landing pages and CRM data stay in your name. If we ever part ways, you keep every asset and all the data behind it. Kova Team is a BBB Accredited Business with an A+ rating.