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Capturing Early Market Share with a 10x ROAS – Modern Buildings
Seattle Modern Buildings ADU Builder is a Seattle-based design-build firm specializing in detached ADUs, duplexes, and modern homes.
When Seattle lifted restrictions on Accessory Dwelling Units (ADUs), homeowner demand skyrocketed. This general contractor partnered with Kova Team to act early and establish themselves as the premier ADU builder in the area before the market saturated. By aggressively niching down their services and launching highly targeted Google and Meta Ads, we generated 115 leads in January alone and delivered a 10x return on ad spend.
The client had a very short window to establish market leadership before competitors pivoted to ADUs. Their existing advertising was diluted across a broad range of general construction services, making it difficult to capture the specific, rapidly forming demand for ADUs.
We developed a comprehensive SEO program focused on three core pillars: technical excellence, strategic content, and earned authority.
Stripped away general construction campaigns to focus exclusively on capturing the booming ADU market.
Leveraged Meta’s Andromeda update to dominate social feeds with high-performing creatives.
Designed a frictionless Meta lead generation funnel to convert engaged social traffic into qualified project inquiries.
By cutting broad, diluted construction campaigns and focusing entirely on the surging ADU market, we captured a highly specific, motivated audience before local competitors could pivot.
We didn’t just run static image ads. We leveraged recorded footage to interrupt social feeds, building immediate trust and engagement through real behind-the-scenes builds.
While competitors fought over expensive search clicks, we leaned heavily into Meta’s Andromeda update. We let the algorithm find high-intent homeowners at scale for a fraction of the cost.
We used both native Meta lead forms and a landing page on their website. Testing results with both allowed us to see what performed better for this specific campaign and optimize based on our findings.
Once the 10x ROAS became clear, we didn’t hesitate. We aggressively shifted budget away from underperforming assets directly into the winning video creatives to generate 115 leads in a single month.
Let’s discuss how we can create a custom strategy to drive measurable growth for your business.
