2110 K Street Sacramento, CA 95816
KOVA.
Free Consultation
+128%
678K
$34.4K
6 months
Cool Cat Fence came to Kova Team with an established brand and previous SEO efforts in place, but growth had plateaued. While they had some visibility, they were not consistently ranking across their key service areas or capturing high-intent local searches.
Within six months, we implemented a structured SEO system that expanded their keyword footprint from 1,439 to over 7,200 keywords while increasing real search traffic from 1,517 to 3,458 monthly clicks.
At the same time, they began ranking across multiple cities, capturing location-based searches, and appearing in AI-driven results, turning their website into a consistent inbound channel.
Fencing & Construction
Seattle, WA
6 months
10–50 employees
1,517/month
122,164/month
Limited page 1 presence
Plateaued growth
Before working with Kova Team, Cool Cat Fence had a foundation in place but lacked a scalable SEO system. Their rankings were inconsistent across cities, and they were not effectively capturing “near me” or location-based searches.
Their authority score was low, backlinks were not driving meaningful growth, and their content strategy was not built to expand visibility. As a result, competitors were capturing a large share of high-intent traffic.
THE RESULTS
1,517/mo
3,458/mo
0
155
77 keywords
1,056 keywords
$6.4K/mo
$34.4K/mo
122K to 678K impressions
0 to 155 AI overviews
1,439 to 7,210 keywords
Top 3 rankings across cities
THE PROBLEM
Cool Cat Fence needed to move beyond basic SEO and build a system that could scale across multiple cities, rank for high-intent keywords, and increase authority through quality backlink placements. The goal was to generate consistent visibility in the exact locations where customers were searching, not just grow traffic.
Limited page 1 rankings
Weak city-level visibility
Missed local search traffic
Low domain authority
No AI search presence
We don’t guess, we reverse engineer. At Kova Team, every campaign is built around how people actually search, how Google actually ranks, and how we can systematically take over that space. Instead of chasing trends or vanity metrics, we focused on three core drivers that consistently produce results: authority, content, and location-based visibility.
We believe SEO is not just about optimization, it’s about building a system Google can trust and scale. Before anything grows, the foundation has to be right.
Websites must be structured for both users and search engines
Google must be able to crawl, understand, and trust every page
Internal linking should support authority flow across the site
Site architecture must allow for long-term expansion
We don’t create content for the sake of content. We create content based on how people search & what Google is rewarding. Every page exists to match a specific search intent.
High-intent keywords drive the strategy, not guesswork
Content is designed to capture buyers, not just traffic
Coverage expands across all relevant variations of a service
Ranking is not just about relevance, it’s about trust. Google prioritizes businesses it believes are credible, established, and authoritative.
Authority is built through high-quality backlinks
Not all links are equal, quality always outweighs quantity
Authority compounds over time and drives long-term rankings
EXECUTION
Full SEO audit (technical, content, authority, structure)
Keyword research focused on high-intent + local searches
Competitor analysis and gap identification
Baseline reporting setup (rankings, traffic, visibility)
Set up / optimize GBP + local tracking (heatmaps, rankings)
Optimize core pages (homepage, service pages, metadata)
Build city-based pages for primary service areas
Launch blog content + begin monthly backlink acquisition
Expand into additional cities and service areas
Build secondary service pages and keyword variations
Strengthen internal linking across all pages
Continue monthly backlink acquisition
Refine pages based on early ranking data
Push top-performing pages higher in rankings
Expand content around winning keywords
Strengthen service + city page combinations
Continue consistent blog publishing
Build backlinks to deeper internal pages
Optimize underperforming pages
Improve internal linking for authority flow
Increase visibility in organic and local results
Double down on highest-performing keywords and pages
Expand into new cities and keyword clusters
Strengthen topical authority across the website
Continue consistent blog content
Continue monthly backlink acquisition
Optimize for AI Overviews and structured search
Improve content structure and engagement
Refine pages based on performance data
Target more competitive, high-value keywords
Reinforce top-ranking pages with additional content
Continue consistent blog publishing
Continue monthly backlink acquisition
Identify and fix ranking plateaus
Expand topical coverage across services
Analyze full campaign performance and growth
Prune or improve underperforming content
Recap year #1 and build roadmap for continued scaling
Continue monthly backlink acquisition
Strengthen long-term authority signals
Optimize conversion paths (calls, forms, UX)
Strategize next phase to compete with DA 30–50 competitors
KEY TAKEAWAYS
We don’t run SEO campaigns. We build systems that scale visibility, authority, and revenue.
We don’t guess what to target. We build around what people are already searching.
Not theory, not trends. Real ranking factors: authority, content, and structure.
Traffic means nothing without intent. We prioritize searches that lead to real business.
One page doesn’t win. One backlink doesn’t win. Systems win.
Everything we do is measured, tracked, and optimized based on performance.
CEO, Cool Cat Fence
