What Does an SEO Company Do?

In today's digital age, where the Internet dictates the flow of information and commerce, being visible online is not just an advantage—it's a necessity. This is where an SEO company steps into the spotlight, with many different strategies designed to propel your website to the forefront of digital discovery. But what exactly does an SEO company do?

An SEO company operates on the backend of search engines, using tools and strategies to connect businesses with their target audience while giving them reach in their area. Join us as we pull back the curtain and explore the pivotal role of what SEO companies play in navigating the complex web of online visibility.

What is Search Engine Optimization

Search engine optimization

Search Engine Optimization (SEO) is the strategy or process used to increase a website's visibility in search engine results pages (SERPs). With SEO, we as an SEO agency or company help your website show up on the first page of the desired search engine. This involves optimizing various elements of a website—such as content, structure, and on-page elements like titles, meta descriptions, and alt tags—to make it more appealing to search engines like Google, Bing, and Yahoo and push your website through the search engine algorithms.

The ultimate goal of SEO is to enhance a site's relevance and authority for specific keywords and phrases, aiming to rank as high as possible on search results. By improving visibility, websites can attract more targeted traffic, which can lead to increased brand awareness, leads, and ultimately, sales.

What happens when you do not utilize SEO?

When a website neglects the use of SEO to optimize its online presence, it essentially becomes invisible in the vast sea of the Internet. Without SEO, a website struggles to appear in the top search results, drastically reducing its visibility to potential visitors. Your website becomes hidden to the thousands of potential visitors leaving you with a domain you pay for to receive zero traction.

An absent SEO strategy leads to fewer website visits, limited engagement, and significantly lowered chances of converting visitors into customers. A lack of SEO efforts means a website cannot compete effectively with others in the same industry that are utilizing SEO strategies, resulting in lost opportunities for growth and revenue.

What does Kova Team do as an SEO Service Provider

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While some SEO agencies or companies are not always transparent with the SEO services they provide, Kova Team has made it a goal to make sure that you are informed with all that we do! At Kova Team, we pride ourselves on our transparent approach to SEO services. Understanding that different businesses are in different niches and have different goals, we tailor our strategies to fit your specific goals.

SEO Tools We Use

We use different tools to provide you information you may not have known before like your website's authority score, website health, organic traffic, keyword rankings, and much more. Some of the tools we use are the Google Search Console, Semrush, Google Analytics, and others.

Your Goal is Our Goal

Kova Team was never the main character. We were never the star of the show, we just help you put on the best show possible. We are your helper on your quest. We are the Yoda to your Luke Skywalker, the Merlin to your King Arthur, and the Mr. Miyagi to your Daniel. Kova Team is simply here to help your business achieve its greatest potential. You and your business deserves to have an online presence that can be seen and provide value locally or globally. How is this possible long term? This is possible with search engine optimization and an SEO team that knows how to run SEO campaigns successfully.

How Do We Boost Your Search Engine Rankings?

Stats from Kova Team

There are different ways we can improve your website's SEO. Here we are going to quickly run through some of the different methods we use in our SEO campaign that we have seen help organic search results increase over time. These methods can fall under on-page, off-page, and technical SEO.

Keyword Research

Keyword research is the process of identifying the words and phrases that potential customers use when searching for your products or services online. It's about understanding the language of your target audience and integrating those relevant keywords into your website's content. By doing so, your site becomes more likely to appear in search results when people search for those terms. This step is crucial because it helps ensure that the traffic coming to your site is relevant and interested in what you have to offer. It's not just about getting more visitors; it's about getting the right visitors.

On-page Optimization

On-page optimization involves optimizing individual web pages to improve their rankings in search engines and drive more relevant traffic to your site. SEO firms do this by optimizing titles, meta descriptions, headings, and content with targeted keywords, as well as improving the overall structure of the website for better user experience and navigation. Having a great user interface keeps people on your page showing Google you are liked and they are likely to push your website higher up in the search engine rankings.

Link Building

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Link building between websites is when other websites link to your website. This is an important part of SEO as it affects your authority score. Backlinks act as a vote of confidence for search engines, signaling that your website is trustworthy and credible. If reputable sites are linking to your site that means that your website is reputable as well. SEO companies use various tactics, such as guest blogging, creating high-quality content, and engaging with industry influencers to earn these links.

Internal linking is another component of SEO that involves creating links from one page on a website to another page within the same website. This is essential for several reasons. Firstly, it helps improve site navigation, making it easier for users and search engines to find content on your site. Secondly, internal links distribute page authority and ranking power throughout the site, which can help boost the SEO performance of individual pages. Additionally, internal linking can significantly enhance the user experience by providing them with relevant and related content, encouraging them to spend more time on your website.

Content Creation

Content creation is the process of researching, writing, gathering, organizing, and editing information for publication on websites. Engaging, informative, and well-optimized content not only captivates your audience but also enhances your site's visibility in search engine rankings. By incorporating targeted keywords within high-quality, value-driven content, Kova Team ensures your website becomes more relevant to the questions and interests of your potential customers.

Regularly updating your site with fresh content is also a signal to search engines that your website is active, encouraging them to index your pages more often and potentially improving your rankings. From blog posts and articles to infographics and videos, diverse and consistent content creation is pivotal in driving organic traffic, establishing your brand's authority, and ultimately, achieving your business objectives.

Kova Team Case Study

Pro Superior Construction case study

Pro Superior Construction, a client of Kova Team, had a goal to increase and enhance their digital presence and boost their web page's search rankings and traffic. Pro Superior needed help dominating the digital space in their area and we at Kova Team were ready to help them achieve this goal.

The Beginning

We started on an SEO campaign for Pro Superior Construction, starting in late 2022 with an in-depth analysis of their current online presence, understanding their target market, and identifying the keywords that potential customers were using to search for construction services. At the time, Pro Superior Construction had a low authority score of 8 out of 100 and receiving 53 organic visitors a month. They were struggling to rank for their siding keywords and were not receiving the traction they were hoping for.

The Work

Kova Team began working on their website to create a better user interface for visitors that is easy to understand and aesthetic. We got to work on finding the keywords of their target niche and began creating content around those keywords and posting regularly to show Google we are an active website. During content creation, we started link building and started showing Google Pro Superior Construction does carry authority and other websites agree.

The Results

Fast forward to over a year later, and the transformation has been remarkable. Pro Superior Construction now ranks for most of their targeted keywords. Their authority score has jumped up to 30 and their website traffic has increased exponentially to over 8,000 visitors a month, leading to a significant uptick in lead generation and inquiries. These results came with months of work and was not instant. SEO takes time to develop and you may not see a return on your investment in the first couple of months.

This enhanced online presence has not only resulted in direct business growth but has also established Pro Superior Construction as a leading authority in the construction industry within their service areas. We love seeing Pro Superior Construction grow in the digital space and win in their service areas.

How Can I Hire an SEO Company?

Hiring an SEO firm is easier than you might think. We make it very easy at Kova Team for our potential clients to figure out if hiring an SEO agency is a good fit for them with our consultation zoom calls.

To receive a free consultation go to our website and click on "FREE CONSULTATION" in the top right corner. After this, you will input your information and your website's information. Then you can go ahead and schedule a quick zoom meeting where we will go over your website and if SEO is what your website needs for FREE!

Frequently Asked What Does an SEO Company Do Questions

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What is the role of an SEO company?

The primary role of an SEO (search engine optimization) company is to improve the visibility of your website in search engine results pages (SERPs), driving higher levels of organic traffic. They achieve this through an SEO strategy that includes keyword research, content optimization, link building, and technical SEO improvements to enhance site performance and user experience. In basic terms, an SEO company helps your website rank on the first page of Google.

What does SEO actually do?

SEO fundamentally enhances a website's visibility and discoverability online. By optimizing various elements of a website—such as its content, structure, and the links it receives from other sites—SEO makes it easier for search engines like Google to understand what the site is about and determine its relevance to users' search queries.

This involves incorporating relevant keywords into the web content, improving site speed, ensuring the site is mobile-friendly, and securing high-quality backlinks from reputable sites, among other tactics.

Who handles SEO in a company?

In a company, SEO tasks are typically handled by a dedicated SEO specialist or a digital marketing team. Larger companies might have an in-house SEO department, while other firms often outsource this function to specialized SEO agencies to ensure best practices in increasing their website's search engine ranking.

Is SEO a big deal?

Indeed, SEO is a significant factor in the digital marketing landscape. It not only improves a website's visibility but also contributes to building credibility and trust with the audience. In a world where the majority of consumer decisions start with a search engine query, mastering SEO can be the decisive factor in a company's success or failure online.

Should you hire an SEO company?

Hiring an SEO company is a decision that should be considered when you are looking to significantly improve your online visibility and search rankings but lack the in-house expertise or resources to do so effectively.

How do I know if my SEO company is working?

You will notice an increase in organic traffic to your website, a direct result of higher rankings in search engine results pages (SERPs) for targeted keywords. This should coincide with an uptick in engagement metrics such as longer site visit durations, lower bounce rates, and increased page views per session. Additionally, a significant indicator of SEO success is an increase in qualified leads and conversions, pointing to not just higher, but more relevant traffic.


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In the age of digital marketing, an SEO company emerges as a critical ally for businesses aiming to elevate their online presence. SEO agencies employ a blend of strategic content creation, keyword optimization, and backlink outreach to propel a client's website to the forefront of search engine results. Beyond simply driving web traffic, their expertise in analyzing market trends and adapting to algorithm changes ensures that a business remains competitive and relevant in its digital sphere. Whether through enhancing site architecture for better user experience or optimizing content to capture the right audience, an SEO company bridges the gap between a business and its potential customers, making it an indispensable partner in today's online-centric market.

Reflecting on the Pro Superior Construction case study highlighted above, the role of an SEO company cannot be overstated. Through persistent effort, strategic planning, and expert execution, Kova Team not only dramatically improved Pro Superior’s digital footprint but also established them as an authority in their field. This transformation underscores the profound impact that proficient SEO strategies can have on a business's growth and its recognition in the industry. For companies looking to thrive online, partnering with a skilled SEO firm is not just a strategic move; it's a necessary step towards achieving lasting digital success.

David Kovalevich


David Kovalevich

David Kovalevich, the Founder and CEO of KOVA, is a visionary with a strong passion to transform the digital marketing landscape.