Duplicate business listings are a common issue on Yelp. Not only can they confuse customers, but they can also have a negative impact on your SEO. In this article, we’ll explain what duplicate listings are, how they can hurt your business, and what you can do to prevent them.
What are search engines and how do they work
Before we can dive into the complexity of search engine optimization and duplicate yelp listings, it could be a good idea to explain what a search engine is and how it works.
A search engine is a platform that enables users to find information on the internet by entering keywords or questions into a search bar. The results are then displayed in a ranked order, with the most relevant and popular results appearing at the top of the page.
The ranking of results is determined by a search engine’s algorithm, which is a set of rules that determine which results are displayed in response to a user’s query. The specific ranking factors vary from one search engine to another, but they typically include things like the quality and relevance of the content, the number of other websites linking to it, and the history of the website.
What are duplicate Yelp listings?
More often than not, duplicate business listings are a common issue on Yelp, which is never a good thing considering Yelp's top position in the industry directory site ranking. Therefore, duplicate yelp listings can happen if a business creates multiple profiles, or if there are multiple profiles for the same business that have not been merged. A duplicate business listing can cause confusion for customers and make it difficult for them to find the correct information about a local business. They can also impact your SEO, as search engines may view duplicate listings as spam.
How can duplicate yelp listings affect SEO?
Any business owner who wants to ensure their company appears in as many online searches as possible knows the importance of SEO. And while there are many factors that contribute to a strong search engine optimization strategy, some aspects can become very crucial to the rate of your success. Here are a few key examples:
One potential negative SEO consequence of duplicate Yelp listings is that it can result in keyword cannibalization. This occurs when multiple pages on your website are competing for the same keyword, which can result in lower search rankings. In the case of duplicate Yelp listings, this can happen if both listings are optimized for the same keyword. As a result, it's important to ensure that each listing is optimized for different keywords.
Duplicate listings can degrade your local SEO efforts by lowering your link authority and keyword rankings. Browsers such as Google may consider duplicate listings spam, which might reduce the ranking and visibility of your website. The strength of a website's link authority is measured in terms of how many links it has from high-quality sources. So, if you have multiple listings with the same content, it's likely that your link authority will be split between them, which can negatively impact your SEO.
Additionally, duplicate listings can also lead to lower click-through rates, as users may not be sure which business listing is the correct one for their needs. This can impact your SEO as lower click-through rates may signal to Google that your listings are not relevant to users queries.
Bad user experience
Finally, having more than one listing can make it more difficult for users to find the information they're looking for, which can lead to frustration and a negative user experience. All of these factors underscore the importance of having unique and accurate listings on Yelp.
Consequences of duplicate listings
If you have a business, you probably want to make sure that your business listing on Yelp is as accurate as possible. After all, potential customers use Yelp all the time to find businesses in their area, and if your listing has the wrong address or hours of operation, you could lose out on a lot of business. But what happens if you have two listings for the same exact business on Yelp? Is that even allowed?
It turns out that duplicate listings are against Yelp's guidelines. According to Yelp, " businesses with multiple locations in a single metro area should have only one page on Yelp for the entire business." Thus, if you find that you have two distinct accounts on Yelp for the same company, one of them will have to be deleted.
But what are the consequences of having a duplicate listing on Yelp? Well, for starters, your listing may be removed entirely from Yelp. In addition, your business could be subjected to a number of other penalties, including being placed on probation or being temporarily suspended from using Yelp's services. In extreme cases, your business could even be permanently banned from using Yelp. So it's important to make sure that you only have one listing for your business on Yelp - otherwise, you could face some serious consequences.
Can you remove duplicate listings
If you have duplicate yelp business listings, you can remove them by taking the following steps:
- Log into the business account that manages the duplicates
- Go to "Manage Listings"
- Select the listing you'd like to remove and click "Delete"
- Confirm that you want to delete the listing by clicking "OK"
Additionally, you may be able to remove them by flagging them as duplicates. To do this, sign in to your account and go to the listing page. Then, click on the "Flag as Duplicate" link. You will need to provide some information about why you believe the listing is a duplicate, and Yelp will review your request. If they agree that the listing is a duplicate, they will remove it from the site. Keep in mind that you can only flag one listing at a time, so if you have multiple duplicates, you will need to submit a request for each one.
How to prevent duplicate listings from happening
To prevent duplicate listings from happening, follow these steps:
Claim your business by creating a free Yelp for Business Owners account. This will give you control over your listing, allow you to respond to reviews, and more.
Once you've claimed your business, edit your listing to include accurate information about your hours, location, phone number, etc. Be sure to also add photos and a description of your business.
Next, monitor your listing regularly to make sure that no one has created a duplicate. You can do this by setting up Google Alerts for your business name and address. This will notify you anytime someone mentions your business online, including if they create a duplicate listing.
If you do find duplicate listings, flag them as duplicates. As mentioned above, you can do this by signing in to your account and going to the listing page. Then, click on the "Flag as Duplicate" link. You will need to provide some information about why you believe the listing is a duplicate, and Yelp will review your request. If they agree that the listing is a duplicate, they will remove it from the site.
Always keep your business information up-to-date on Yelp. This includes your hours of operation, address, and contact information.
By following these steps, you can help prevent duplicate listings from happening and ensure that your business is accurately represented on Yelp.
Who's most likely to be at risk?
The following are the most common businesses that may find duplicate listings on Yelp:
First and foremost, businesses that have multiple locations are at risk. This is because each location will likely have its own yelp listing, which can easily be duplicated.
Secondly, businesses that change their name or address are also at risk. This is because yelp listings are often tied to specific businesses, and if a business changes its name or address, it can be difficult to update the yelp listing.
Finally, businesses that are new or have limited online presence are also at risk. This is because it can be easy for someone to create a duplicate listing for a business that doesn't have a strong online presence. In general, businesses should be aware of the risks associated with duplicate yelp listings and take steps to avoid them.
Final thoughts on duplicate Yelp listings and how to avoid them
Having a duplicate business listing on Yelp can bring serious consequences for your local business, including being removed from the site entirely. To avoid these penalties, be sure to claim your business, edit your listing to include accurate information, and monitor your listing regularly. If you do find a duplicate listing, flag it as a duplicate and Yelp will review your request. Finally, always keep your business information up-to-date on Yelp. By taking these steps, you can help ensure that your business is accurately represented on Yelp and avoid any negative consequences.
What do you think? Does your business have multiple listings on Yelp? Have you ever had to deal with the consequences of having more than one listing? Let us know in the comments below!
Need help managing your business listings, contact us today!
About Kova Design
Kova Design provides website design, development, and search engine optimization.
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